Here's some food for thought. We've seen digital convergence going mainstream (such as with the iOS devices). Can we go even further with more traditional products and services? I'd like to see more of this. Near the end of this presentation, Rachel Botsman said:
"Now products service systems have been around for years. Just think of libraries and laundrettes. But I think they're entering a new age, because technology makes sharing frictionless and fun. There's a great quote that was written in the New York Times that said, "Sharing is to ownership what the iPod is to the 8-track, what solar power is to the coal mine." I believe also, our generation, our relationship to satisfying what we want is far less tangible than any other previous generation. I don't want the DVD, I want the movie is carries. I don't want a clunky answering machine, I want the message it saves. I don't want a CD, I want the music it plays. In other words, I don't want stuff, I want the needs or experiences it fulfills. This is fueling a massive shift from where usage trumps possessions -- or as Kevin Kelly, the editor of Wired magazine, puts it, 'Where access is better than ownership.'
"Now as our possessions dematerialize into the cloud, a blurry line is appearing between what's mine, what's yours, and what's ours. I want to give you one example that shows how fast this evolution is happening. This represents an eight-year time span. We've gone from traditional car ownership to car sharing companies -- such as Zipcar and GoGet -- to ride sharing platforms that match rides to the newest entry, which is peer-to-peer car rental, where you can actually make money out of renting that car that sits idle for 23 hours a day to your neighbor. Now all of these systems require a degree of trust, and the cornerstone to this working is reputation."